Lotus Yoga
Dedicated landing page for Lotus Yoga, a local yoga studio, to attract potential clients and grow their mailing list.
INTRODUCTION
Lotus Yoga, a local yoga studio, needed a dedicated landing page to attract potential clients and grow their mailing list. The page offered visitors a free yoga guide in exchange for their email addresses, helping the studio engage with a wider audience. I focused on combining a visually appealing design with a functional tool that generates leads.
OVERVIEW
Project: Lotus Yoga
Project Type: Landing Page Design
My Role: User Research / Wireframing / Prototyping / User Interface Design
Time: October 2024
THE CHALLENGE
The studio faced the challenge of attracting potential clients unfamiliar with yoga. They needed a way to highlight their expertise and create an inviting first impression while staying true to their brand values of tranquility and balance. Additionally, the landing page had to be simple yet compelling to ensure visitors felt encouraged to take action.
THE GOAL
The main objective was to grow Lotus Yoga's mailing list while positioning them as a trusted authority in yoga practice. By offering a free guide, the studio aimed to provide value upfront, build trust with potential clients, and foster a connection that could translate into future class bookings.
THE SOLUTION
The landing page employed a clean, minimalist design, with green as the dominant color to evoke a sense of harmony and well-being. Yellow accents were used sparingly to draw attention to key elements, like the call-to-action buttons. The layout was optimized to guide the user's focus towards the offer, with clear messaging, a visually appealing hero section, and seamless functionality for downloading the guide.
THE PROCESS
I created wireframes focusing on simplicity and user engagement. High-fidelity designs were then developed, incorporating the green and yellow color scheme, soft typography, and calming imagery. After user testing to refine functionality and design elements, I ensured the email collection form was intuitive and visually prominent. The final implementation seamlessly integrated the goals of the yoga studio with a user-centered design approach.
